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  • Building Trust in Business: Why Marketing Attracts Attention but Trust Builds Retention

    • November 19, 2025
    • Posted by: Nkem Mpamah
    • Categories: Execution, Workplace Behaviour
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    trust in business, trust and client retention, trust-based marketing strategies

    Reading Time: 4 minutesIn today’s noisy marketplace, attention has become a currency. Businesses invest heavily to be visible through ads, influencers, funnels, and social media campaigns. Yet, despite all that noise, retention remains the real profit zone.

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